BSc (Hons) Digital Marketing and Advertising at Kingston University

Kingston University’s BSc in Digital Marketing and Advertising brings together the latest theories and practices to give you the edge in today’s job market. You’ll explore the foundations of contemporary and digital marketing in modern business, gain hands-on experience and have the chance to refine your consultancy skills by working on a live team project. Please note: this course used to be called Marketing and Advertising BSc (Hons).

Faculty: Kingston Business School  |  Department: Department of Strategy, Marketing and Innovation  |  Duration: 3 years full time / 4 years full time including professional placement  |  Study mode: full-time (optional professional placement year)  |  Intake: 2027  |  Location: Kingston upon Thames, England, United Kingdom

What you will study

You'll be introduced to professional skills, numerical concepts, business IT, marketing, customer care and business law. In Year 1, you’ll be introduced to the core principles of marketing and develop an understanding of marketing’s role in modern business. Year 1 - core modules: The Principles of Marketing, Managing Marketing Data, Creativity in Digital Marketing and Advertising, The Marketing Mindset. Year 2 - core modules: Analytics and AI for Marketing, Advertising Tools, Techniques and Technologies, Market Research and Behavioural Insights, Strategic Marketing in a Digital World. Final year - core modules: Digital Marketing, Brands, Buyers and Behaviours, Integrated Marketing Communications, Future Skills Apply, Marketing Project.

Career pathways

During your studies, you'll have the chance to gain a Certificate in Professional Digital Marketing through the CIM Accredited Degree Programme. This industry-recognised qualification is highly valued by employers and helps you develop the practical skills needed for a successful career in marketing and advertising.

Official programme page