MSc Digital Marketing at King's College London

Do you want to pursue a career in digital marketing? Through our programme you'll discover a multifaceted perspective on Digital Marketing for success in the contemporary world. The world is increasingly digital.

Faculty: King’s Business School  |  Duration: One year full-time, September to September  |  Study mode: full-time  |  Intake: September 2027  |  Location: London, England, United Kingdom

What you will study

Our MSc Digital Marketing is a theory- and research-driven programme that combines academic rigour with practical, client-facing application from the outset. Designed for the contemporary digital marketing landscape, the programme develops an integrated understanding of how strategy, consumer and behavioural insight, data, technology, and market dynamics shape marketing decisions and performance. It is structured to provide a clear progression from foundational knowledge to strategic application, with increasing emphasis on integration, execution, and professional practice across the degree.

Official programme page