BA (Hons) Media with Business Management at Keele University

Our Media with Business Management BA equips you with the skills to critically analyse, research, and understand the media while harnessing its power for creative communication and storytelling. You will also gain an understanding of the modern business landscape, including international economics, politics, and societal issues, preparing you for a successful career in the media industry.

Faculty: Faculty of Business, Law, Humanities and Social Sciences  |  Department: School of Humanities  |  Duration: 3 years or 4 years with international or placement year  |  Study mode: full-time; placement year option  |  Intake: 2027 entry  |  Location: Keele, England, United Kingdom

What you will study

Year 1 compulsory modules: Exploring Business Foundations: Principles and Practices, Media Industries, Becoming a Cultural Citizen. Year 2 compulsory modules: Management Essentials: People, Processes, and Performance, Storytelling for Change. Year 3 compulsory modules: Strategic Business Insights: Innovating and Competing.

Career pathways

By the time you graduate from our Media with Business Management course you will have developed a strong portfolio of skills so you are well equipped for a wide variety of career opportunities. Roles graduates could go on to include: Marketing, Social Media Content Creator, Journalist, Broadcast Presenter, Filmmaker, Radio Producer.

Official programme page