BA (Hons) Digital Media and Marketing at Keele University

Digital Media and Marketing BA at Keele will launch you into a world where creativity meets strategy. Master the art of compelling content, develop industry-ready skills, and become a forward-thinking digital professional who can transform innovative ideas into powerful marketing solutions. With work placements, professional development and opportunities to work on real-world projects, you will gain the knowledge and skills to shape the ever-evolving digital media landscape in a variety of industries.

Faculty: Faculty of Business, Law, Humanities and Social Sciences  |  Department: Keele Business School  |  Duration: 3 years or 4 years with international or placement year  |  Study mode: full-time; placement year option  |  Intake: 2027 entry  |  Location: Keele, England, United Kingdom

What you will study

Digital media and marketing is an exciting combination that will equip you with cutting-edge skills in content creation, strategic communication, and digital technologies. From the start you will learn essential analytical frameworks, concepts, and methodologies to critically evaluate digital media, marketing strategies, and their societal impact.

Career pathways

Digital roles in marketing are among the fastest growing in the industry, with demand for social media jobs and skills increasing at a high rate. On successful completion of the Digital Media and Marketing degree, you will graduate with the creative, professional, digital, technical and analytical skills required for a variety of careers across industries. Roles graduates could go on to include: Digital Marketing Manager, Communications Manager, Management Consultant, Market Researcher, Marketing Executive, Media Buyer.

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