KEDGE Business School campus

Business

Mastère Spécialisé Marketing Digital & Data at KEDGE Business School

KEDGE Business School, France

Programme overview

The Mastère Spécialisé Marketing Digital & Data, in Paris and accredited by the Conference des Grandes Ecoles, trains marketing experts with analytical and predictive data skills in a customer-centric approach; it is ranked fourth in the 2026 Eduniversal Digital Marketing and Data Analytics category.

Faculty: KEDGE Business School  |  Duration: 12 months (15 seminars; about 3 weeks in company and 1 week at school each month)  |  Study mode: work-study (alternance); French  |  Intake: September 2026  |  Location: Bordeaux, Nouvelle-Aquitaine, France

Career pathways

Digital marketing or digital customer experience director, data analyst, data minder, traffic and acquisition manager.

Official programme page

Application information

Entry requirements

Validated Bac+5, or Bac+4 with three years of professional experience. Selection by online application and interview.

EUR 17,500 for the whole programme (2026-2027). Whole programme (12 months); indicative tuition Source

Intake: September 2026

Duration: 12 months (15 seminars; about 3 weeks in company and 1 week at school each month)

Apply through the official page: https://join.kedge.edu

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