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MSc Creative Tourism Management at KEDGE Business School

KEDGE Business School, France

Programme overview

The MSc Creative Tourism Management in Paris is a Bac+5 programme of three academic semesters on creative industries, cultural consumption and tourism destination development; it won the 2026 Eduniversal Innovation Prize.

Faculty: KEDGE Business School  |  Duration: 3 academic semesters (Bac+4 entry); 5 semesters from Bac+3  |  Study mode: full-time; English  |  Intake: September 2026  |  Location: Bordeaux, Nouvelle-Aquitaine, France

Career pathways

Tourism project manager, tourism marketing manager and destination manager roles in tourist offices, travel agencies, digital tourism companies, hotel groups, cultural institutions and consultancies.

Official programme page

Application information

Entry requirements

Short track (Bac+4 entry): validated university M1, International Bachelor (Bac+4) or 240 ECTS at M1 level, plus English (TOEIC 785, TOEFL iBT 79, IELTS 6, Cambridge B2 160+, Duolingo 105, PTE 50 or Linguaskill 169). Long track (Bac+3 entry): validated licence/bachelor or 180 ECTS, plus English (TOEIC 720, IELTS 5.5, TOEFL iBT 70, Duolingo 100, PTE 41 or Linguaskill 153). English test exempt for native speakers or those with at least one year of study or work in an English-speaking country. Selection by online application on join.kedge.edu, then a 20-30 minute motivation interview; VAPP route available for applicants without the required diploma.

EUR 18,000 for the whole programme (2026-2027). Short track (Bac+4 entry), 3 academic semesters; indicative Source

Intake: September 2026

Duration: 3 academic semesters (Bac+4 entry); 5 semesters from Bac+3

Apply through the official page: https://join.kedge.edu

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