BS Marketing at Iowa State University

Programme overview

Marketing serves as the bridge between organizations and consumers. As a marketing major, you will gain insights into customer needs and preferences, utilizing this knowledge to formulate effective marketing strategies that contribute to organizational success. The curriculum will include an in-depth study of consumer behavior, strategic marketing development, and data analysis for informed decision-making.

Faculty: Ivy College of Business | Duration: 122 credits | Study mode: full-time | Location: Ames, IA, United States

What you will study

Curriculum totals 122 credits. Required and core courses listed in the curriculum include MKT 4440 Fundamentals of Marketing Analytics; MKT 3420 Foundation Of Personal Selling #; MKT 4430 Strategic Marketing Management; MKT 3610 Social Media Marketing Strategy; MKT 3620 Digital Marketing; MKT 3630 Creative Tools for Digital Marketing.

Official programme page

Application information

Entry requirements

Admission is to Iowa State University and its college, not to the individual major (Iowa State does not make admission decisions by major). First-year applicants are admitted on the Regent Admission Index (RAI = ACT composite x 3 + cumulative GPA x 30 + years of high school core courses x 5); an RAI of at least 245 with the minimum high school course requirements (4 years English, 3 years mathematics including algebra, geometry and advanced algebra, 3 years science, 2 years social studies) receives automatic admission, and applicants below 245 may be considered through individual review. Iowa State is test-optional for first-year applicants.

Tuition is charged per credit, so the total depends on the modules you register for each year. Current fees are listed in the official fee schedule.

Entry terms for first-year applicants include Fall 2026, Spring 2027 and Summer 2027. International undergraduate applications are reviewed on a rolling basis and may be submitted up to one year before the intended start date; applying at least six to eight weeks in advance is strongly recommended.

International undergraduate applicants pay a nonrefundable application fee of $65 by credit card through the online application system; fee waivers are not offered. SAT/ACT are not required for applicants educated abroad or for transfer students. First-year applicants: Iowa State is test-optional for ACT, SAT or CLT scores; admission is based on the Regent Admission Index. Apply with the institutional application or the Common App.

Apply through the official page: https://apps.admissions.iastate.edu/apply/online/

Explore more study programmes

Business