MSc Strategic Marketing at Imperial College London

Programme overview

Prepare to lead a data-driven marketing team. Drawing on our world-class marketing faculty and thought-leaders in strategy, entrepreneurship and technology, MSc Strategic Marketing will give you a unique Imperial College view of marketing — one where marketing fundamentals intersect with the latest in technology and innovation, and where marketing science is blended with data-driven decision making for business. Core modules will give you a broad commercial understanding as a foundation for your future career, and then equip you with practical tools for the application of marketing strategies.

What you will study

Core modules include Electives, Integrative and Applied, Global Experiences, Pre-study modules, Applied Strategic Marketing, Consumer Behaviour, Digital Marketing.

Career pathways

Discover solutions to real-world business challenges with guidance from industry experts.

Official programme page

Application information

Entry requirements

2:1 in a discipline such as business management, marketing, economics, psychology, or media and communications. MSc Strategic Marketing is not a highly quantitative programme and is open to graduates from a variety of disciplines but candidates are expected to be familiar with a basic knowledge of maths before the start of the programme. Our on-campus programme is designed for new and recent graduates, candidates with more than three years’ work experience will be considered on a case-by-case basis. You are also required to have a well-researched career plan with clear short and long term goal. English language: Imperial's higher university requirement.

GBP 48,000 for the whole programme (2027/28). tuition fee for 2027 entry Source

Intake: September 2027

Duration: 12-16 months

Apply through the official page: https://myimperial.powerappsportals.com/

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