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MSc Performance commerciale et relation client at ICN Business School

ICN Business School, France

Programme overview

Master-level MSc (Bac+5, DESSMI, grade of master, RNCP level 7) training experts and managers to run commercial strategy and improve the customer experience; in 2027 only year 2 is open, at Nancy.

Faculty: ICN Business School  |  Duration: 1 year (direct entry to year 2)  |  Study mode: apprenticeship or internship; French; Nancy  |  Intake: September 2027 (year 2 only)  |  Location: Nancy, Grand Est, France

What you will study

Commercial strategy and performance management, customer relations and omnichannel experience, CRM tools, customer data and commercial performance.

Career pathways

Business developer, sales manager, account or key account manager, customer experience manager, CRM manager, e-commerce manager.

Official programme page

Application information

Entry requirements

Bac+3 or Bac+4 in commerce, sales, economics or management. The MSc (DESSMI) competition is open with 180 ECTS for year 1 or 240 ECTS for year 2; selection on academic file, background and motivation. Parallel admission needs a Bac+3 plus one year of experience or a Bac+4, with an interview.

EUR 15,000 a year (2027/28). Direct entry to year 2. Source

Intake: September 2027 (year 2 only)

Duration: 1 year (direct entry to year 2)

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