MSc Brand & Marketing Management at ICN Business School

Two-year MSc (Bac+5, DESSMI, grade of master, RNCP level 7, CGE-accredited) taught in English at the Berlin campus. It trains professionals to build brand equity and deliver brand strategy in multicultural, international contexts.

Faculty: ICN Business School  |  Duration: 2 years (120 ECTS), or 1 year with direct entry to year 2  |  Study mode: full-time, three days of classes per week; English; Berlin  |  Intake: May 2027 (year 1); September 2027 (year 1 or year 2)  |  Location: Nancy, Grand Est, France

What you will study

Market and brand research and consumer psychology, creative planning and brand platforms, branding in the social media era, design, storytelling and campaigns, customer experience and service design, sustainable brands and consumption ethics, luxury and premium strategies, export and international marketing and advertising; TOSA certifications (advanced Excel, Photoshop and InDesign) and a Capstone project in year 2.

Career pathways

Marketing, brand management and communication roles.

Official programme page