MSc Marketing digital et stratégies d'influence at ICN Business School

Master-level MSc (Bac+5, DESSMI, grade of master, RNCP level 7) training digital marketing experts able to design and run high-impact digital and influence strategies, in alternation with a company.

Faculty: ICN Business School  |  Duration: 2 years (1 year with direct entry to year 2)  |  Study mode: apprenticeship or internship; French; Paris La Défense  |  Intake: September  |  Location: Nancy, Grand Est, France

What you will study

Digital marketing (SEO, SEA, social media, content strategy, online communication, digital customer experience and CRM tools); influence strategies (influencer campaigns, e-reputation, crisis anticipation, digital storytelling, brand strategy); data and performance (web analytics, campaign optimisation), digital business models, GDPR and ethics, and AI in marketing.

Career pathways

Digital project manager, e-business or e-commerce manager, traffic manager, SEO manager, community manager, CRM manager, marketing manager.

Official programme page