BA Sports Management and Sports Communication at German Sport University Cologne

Bachelor of Arts (SMK) on how sport is organised, financed, marketed and communicated, preparing students for roles at the intersection of sport, business and the media. 150 places per cohort.

Duration: 6 semesters (180 credit points)  |  Study mode: Full-time; German-taught  |  Intake: Winter and summer semester  |  Location: Köln, Nordrhein-Westfalen, Germany

What you will study

Business and economics in a sporting context; media and communication studies; management and organisational studies; marketing and finance; sports and media law; plus practical sports courses and fundamentals of training, biological and social sciences. Three specialisations are chosen, for example International Sport Management, Sport Marketing, Sport Finance or Sport Communication.

Career pathways

Marketing, sponsorship and sales in sport; event and project management; sports communication, media and public relations; organisation and management of sports organisations; advisory and consultancy services.

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