Marketing and Brand Management (Graduate Certificate) at George Washington University

Programme overview

The graduate certificate marketing and brand management provides students with an in-depth understanding of the interface between marketing and brand management. The area of brand management is considered by top executives as a high-demand specialty area of marketing. Students in the program can learn how to strategically manage brands to help their organizations in creating customer value, building loyalty, and name recognition strong enough to overcome intense competition in local and global markets.

Faculty: GW School of Business | Department: Marketing | Duration: 12 credits | Location: Washington, DC, United States

What you will study

Required coursework includes MBAD 6274 Marketing; MKTG 6248 Advertising and Marketing Communications Strategy; MKTG 6255 Strategic Brand Management; MKTG 6242 Buyer Behavior; MKTG 6243 Marketing Research.

Official programme page

Application information

Entry requirements

All current students in good academic standing (cumulative GPA of 3.0 or higher) enrolled in a graduate degree program within the GW School of Business (GWSB) are eligible to be considered for admission to a graduate certificate program after one full semester of completed coursework. Current graduate students may combine their degree with a graduate certificate. Courses completed for the certificate may be applied towards the elective requirements. After speaking with their academic advisor, students may apply by completing and submitting the MBA & Specialized Master's Additional Graduate Certificate Credential Form. To be considered for admission, applicants must hold a bachelor’s degree f

Tuition is charged per credit, so the total depends on the modules you register for each year. Current fees are listed in the official fee schedule.

Duration: 12 credits

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