Digital Marketing and Analytics (Graduate Certificate) at George Washington University

Programme overview

The graduate certificate in digital marketing and analytics program provides an introduction to the expanding area of digital marketing and analytics. As this area is inherently multidisciplinary, the certificate draws from coursework within various sub-disciplines offered by the marketing department (marketing management, digital marketing, and integrated marketing communication) as well as coursework in web analytics and information systems offered by the Departments of Information Systems and Technology Management and Decision Sciences departments.

Faculty: GW School of Business | Department: Marketing | Location: Washington, DC, United States

What you will study

Required coursework includes MBAD 6274 Marketing; MKTG 6252 Digital Marketing in the Age of AI; MKTG 6262 Digital Marketing Analytics; MKTG 6263 Marketing Decision Analytics; MKTG 6264 Artificial Intelligence and Machine Learning for Marketing Automation.

Official programme page

Application information

Entry requirements

Transcripts are required from all colleges and universities attended, whether or not credit was earned, the program was completed, or the credit appears as transfer credit on another transcript. Unofficial transcripts from all colleges and universities attended must be uploaded to your online application. Official transcripts are required only of applicants who are offered admission. If transcripts are in a language other than English, English language translations must be provided. The English translation alone should be uploaded into your application. In an essay of 250 – 500 words, state your purpose in undertaking graduate study in your chosen field. Include your academic objectives, res

Tuition is charged per credit, so the total depends on the modules you register for each year. Current fees are listed in the official fee schedule.

Apply through the official page: https://graduate.admissions.gwu.edu/international-student-application-requirements

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