BS Marketing at George Washington University

Programme overview

Marketing is a dominant force in today’s competitive and dynamic business environment. The major in marketing equips GW students to work in sought after careers as brand and product managers, advertising and sales promotion specialists, sales people, marketing researchers and analysts, database and customer relationship managers, experts in digital and social media marketing, and senior executives shaping the competitive strategy and future of companies.

Faculty: GW School of Business | Department: Marketing | Duration: 120 credits | Location: Washington, DC, United States

What you will study

Students pursuing marketing as a second major should reference the marketing as a second major requirements section at the bottom of this page. Two courses in critical thinking, quantitative reasoning, or scientific reasoning in the social sciences. One course that has an approved oral communication component. One course in quantitative reasoning (must be in mathematics or statistics).

Official programme page

Application information

Entry requirements

Admission is to the university via the Office of Undergraduate Admissions (Common Application); the programme page lists no major-specific entry requirement.

USD 72,000 a year (2026-27). Full-time main campus undergraduate tuition for students entering in 2026-27 in the Columbian College of Arts and Sciences, School of Business, Elliott School, Milken Institute School of Public Health or School of Engineering and Applied Science (12-18 cr Source

First-year students enter in the fall semester; transfer applications are accepted for fall and spring admission.

Early Decision I deadline is November 1 and Early Decision II is January 5 (both binding); the Regular Decision deadline is January 5. Applications use the Common Application. Transfer applications are due April 15 for fall and October 1 for spring. Testing is optional (SAT or ACT), except for BA/MD, homeschooled and narrative-evaluation applicants. BFA applicants (except Interior Architecture) submit a portfolio of 10 to 15 works through SlideRoom. The application fee is $80.

International applicants whose first language is not English submit TOEFL (minimum 90), IELTS (minimum 6.5) or PTE Academic scores.

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