BSc Economics and Business Administration – Focus: E-Commerce & Digital Business (Business Information Systems) at Friedrich Schiller University Jena

The rapid advance of digitalisation has far-reaching effects on the economy and society. Digital technologies have already fundamentally changed the way we live, work and shop. Companies of all kinds - from established corporations to SMEs and start-ups - can use digital technologies to market products and services worldwide, increase customer proximity, develop new business models and optimise business processes.

Faculty: Faculty of Economics and Business Administration  |  Department: Economics chairs  |  Duration: 6 semesters (180 ECTS)  |  Study mode: full-time; German-taught  |  Intake: Winter semester, Summer semester  |  Location: Jena, Thüringen, Germany

What you will study

In this single-subject Bachelor's degree programme, the course focuses on one degree subject to the extent of 180 credit points (abbreviation: LP / 1 LP = 30 hours of attendance, preparation and follow-up work, coursework and examinations). In the »E-Commerce and Digital Business« study profile, the focus in the foundation part is on Business Administration and Business Information Systems.

Official programme page