MSc Marketing at Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU)

This interdisciplinary Master’s degree program in Marketing (M.Sc.) provides in-depth knowledge in marketing, market research, data science and consumer psychology. With a focus on “Marketing Management”, “Marketing Research” and “Data Science”, the program optimally prepares students for current requirements in areas such as digital marketing, artificial intelligence, e-commerce and sustainability management. The international focus rounds off the course and opens up a wide range of career prospects.

Faculty: Faculty of Business, Economics, and Law  |  Duration: 4 semesters (2 years)  |  Study mode: full-time; German-taught  |  Intake: Winter semester  |  Location: Erlangen, Bayern, Germany

What you will study

In addition, students can choose from an extensive range of compulsory electives for individual specialisation. The degree programme concludes with the Master’s thesis in the fourth semester.

Career pathways

Graduates of the Master’s degree programme are aiming for jobs directly related to marketing, such as market research, data science, customer relationship management, sales and key account management, strategic marketing, marketing management or marketing planning and controlling. Potential employers include industrial, commercial and service companies as well as market research institutes, consultancies and advertising agencies.

Official programme page