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MSc International Event Management and Marketing at Excelia Business School

Excelia Business School, France

Programme overview

Master-level programme training professionals to design, organise and manage international events, covering event strategy, project management, communication and marketing alongside ecological and societal issues. Taught at La Rochelle.

Faculty: Excelia Business School  |  Duration: 12 months (entry after Bac+4) or 24 months (entry after Bac+3)  |  Study mode: full-time or work-study; French with English-taught modules  |  Location: La Rochelle, Nouvelle-Aquitaine, France

What you will study

Event communication, brand and crisis management, team and event project management, sponsoring and brand partnership strategy, cost control and budgeting, consultancy project, responsible event management, smart events and digital transformation, event revenue development, no-code event project tools and event production and logistics.

Career pathways

Roles in cultural, sports, business and luxury events and trade shows.

Official programme page

Application information

Entry requirements

Entry in Year 1 with a Bac+3 (or equivalent) or Year 2 with a Bac+4; application file with CV and professional sheet, then a remote motivation interview. International candidates are admitted on an online video motivation interview, year-round with no fixed session date; work-study is open to international candidates under conditions.

Domestic applicants: EUR 27,000 for the whole programme. EU students, Classic Track, 24 months (Years 1 and 2); excludes the 350 EUR multiservice charge. Source

International applicants: EUR 27,750 for the whole programme. Non-EU students, Classic Track, 24 months (Years 1 and 2); excludes the 350 EUR multiservice charge. Source

Duration: 12 months (entry after Bac+4) or 24 months (entry after Bac+3)

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