Mastère Communication & Stratégie Digitale at EFREI Paris

The Mastère covers upstream communication strategy, the creative phase, content creation, distribution on digital channels and measurement of results, preparing students for digital communication roles. It leads to the RNCP level 7 title Manager de la communication numérique awarded by ADE (RNCP 39761). Partner: Marcel Agency (Publicis Group).

Faculty: Digital & Management  |  Duration: 2 years (M1-M2)  |  Study mode: full-time (initial, on campus) or work-study (1 week at school / 2 weeks in company). Paris  |  Location: Villejuif, Île-de-France, France

What you will study

Strategic diagnosis (digital watch, communication strategy), digital communication plans (press relations, media planning, social media management, coding), content and social-network policy (video, Illustrator/Photoshop, web writing, generative AI), digital marketing techniques (SEO/SEA, law and GDPR), and digital project and team management, with Learning XP, start-up week and dissertation.

Career pathways

Typical roles include digital communication manager, digital campaign manager, community manager and e-commerce project manager.

Official programme page