MSc Marketing at Durham University

Explore the world of modern marketing and develop the skills and knowledge to help shape corporate strategies of the future. The MSc in Marketing enables you to explore the dynamic world of modern marketing and its pivotal role in helping to shape and steer corporate strategies in business and other professional sectors. This one-year full-time course offers an in-depth understanding of key academic marketing theories, current marketing industry issues and opportunities to gain practical experience abroad.

Faculty: Durham University Business School  |  Department: Business, Marketing and Management  |  Duration: 1 year full-time  |  Study mode: full-time  |  Intake: September 2027  |  Location: Durham, England, United Kingdom

What you will study

You will study compulsory modules that include marketing management and strategy, buyer behaviour and marketing innovation, marketing theory, contemporary marketing communication and business-to-business marketing. You will also select optional modules, which in the past have ranged from digital marketing to global sports business and complete a dissertation or business project. The option also exists to take a module on the theory and practice of influencer and content marketing, which can replace the dissertation or business project and consolidates your knowledge gained from the course. Compulsory modules include Marketing Strategy and Tactics, Marketing Innovation, Marketing Theory for Sustainability, Marketing Communications, Business to Business Marketing, EITHER Research Methods and Dissertation in Marketing.

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