MSc Business Analytics at Durham University

Programme overview

The MSc in Business Analytics equips you with cutting-edge skills in AI, data science, and decision-making — empowering you to turn big data into strategic business insights and drive innovation, efficiency, and competitive advantage in today’s data-driven world. Our MSc in Business Analytics will equip you with the skills and knowledge to harness AI-driven analytics for gaining competitive business insights from big data. With businesses increasingly relying on Artificial Intelligence and advanced analytics to understand and predict customer behaviour, optimise internal processes, and manage suppliers effectively, this programme prepares you to navigate and lead in this data-driven world.

What you will study

Your MSc Business Analytics programme consists of a set of core modules beginning with an in-depth understanding and introduction to Business Analytics, through to modules that will provide you with an appreciation of, and the ability to apply, a range of predictive and prescriptive business analytics techniques. A highlight of the programme is the International Field Trip, with the programme culminating in the Business Analytics Project. Compulsory modules include Introduction to Business Analytics, Data Analytics in Action, Learning from Data using AI, Managing Data Driven Innovation, Natural Language Processing, Retail Analytics.

Official programme page

Application information

Entry requirements

Entry requirements: The MSc in Business Analytics programme is designed for graduates from either a business background (with evidence of strong quantitative content) or a tech background (including numerate scientific disciplines with strong computational content). You will need a UK first or upper second class honours degree or international equivalent. in one of the following: Business Computer science Related subject with a strong quantitative component. Please note: The application process will open on 1 October for entry the following academic year. There is a high demand for places on these programmes. To maximise your chances of being offered one of these places, we recommend that you submit your application to the University as early as possible. We aim to have a diverse student body and recognise that we can only offer places to a finite number of applicants.

Domestic applicants: GBP 17,500 a year (2027/28). Home/Island full-time tuition fee per year for September 2027 entry Source

International applicants: GBP 36,000 a year (2027/28). International/EU full-time tuition fee per year for September 2027 entry Source

Intake: September 2027

Duration: 1 year full-time

Apply through the official page: https://web.prod.sits.admin.durham.ac.uk/urd/sits.urd/run/siw_ipp_lgn.login_enc?2ffs-x8W1ugsSwDuR1HzLLt1OnQPLjX65_8ZTM0MiOziZWWJy_PXzk23CwSxTvl2r2cr3FG7cpk=

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