BSc (Hons) Marketing and Management at Durham University

Study leading-edge marketing knowledge from analytics to behavioural science. Accredited by the Chartered Institute of Marketing (CIM), you will gain insights into the strategic decision-making in marketing and the effective techniques used to drive impacts on brands and consumer behaviour in the fast-paced business world. Drawing from the excellent research and long-established industry connection worldwide, this varied and dynamic course helps you to become an innovative and influential global business thinker.

Faculty: Durham University Business School  |  Department: Business, Marketing and Management  |  Duration: 3 years full-time  |  Study mode: full-time  |  Intake: September 2027  |  Location: Durham, England, United Kingdom

What you will study

Year 1 provides a foundation of knowledge and skills in marketing and management. In subsequent years you will further develop your knowledge and skills in areas such as digital marketing, behavioural science, branding, ethics and sustainability, and creative strategies and communications. The range of optional modules give you the opportunity to focus your studies on areas of special interest such as influencer marketing and global marketing.

Career pathways

Career prospects for Durham graduates are excellent. This flexible degree has been developed to meet the needs of industry and provide you with the skills you need to succeed.

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