BSc (Hons) Marketing and Management (with placement year) at Durham University

Drawing from the excellent research and long-established industry connection worldwide, this varied and dynamic course helps you to become an innovative and influential global business thinker. Combining contemporary marketing trends such as behavioural science and digital marketing together with management options you will develop an understanding of different markets, learn how to predict and interpret consumer behaviour, identify trends and communicate brand strategy.

Faculty: Durham University Business School  |  Department: Business, Marketing and Management  |  Duration: 4 years full-time  |  Study mode: full-time (placement year)  |  Intake: September 2027  |  Location: Durham, England, United Kingdom

What you will study

Year 1 provides a foundation of knowledge and skills in marketing and management. In subsequent years you will further develop your knowledge and skills in areas such as digital marketing, behavioural science, branding, ethics and sustainability, and creative strategies and communications. The range of optional modules give you the opportunity to focus your studies on areas of special interest such as influencer marketing and global marketing.

Career pathways

Career prospects for Durham graduates are excellent. This flexible degree has been developed to meet the needs of industry and provide you with the skills you need to succeed.

Official programme page