Sport Management MSc at Coventry University

Gain the expertise, skills and knowledge to become a professional sport management practitioner within the exciting and rapidly evolving sport and esports industry. The global sport management industry has experienced rapid growth and commercialisation of sports and esports in recent years. This has created a demand for sport management graduates with specialised expertise and the ability to think creatively and strategically.

Faculty: Business, Management and Leadership  |  Duration: 1 year full-time  |  Study mode: full-time  |  Intake: November 2026, January 2027, March 2027, May 2027, July 2027  |  Location: Coventry, England, United Kingdom

What you will study

Modules: Sustainability and Innovation in Sports and Events, People, Relationships, and Leadership in Sports and Events, Strategic Sport Marketing, Sport Governance, Policy, and Legal Environment, Postgraduate Project.

Career pathways

Career paths include sport event managers, sport sponsorship managers, stadium and facility managers, sport outreach officers, strategic business planers, event impact researchers, sport marketing executives, risk managers, brand development agents, sport event bid managers.

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