Advertising and Digital Marketing BA (Hons) at Coventry University

Develop creative, strategic and digital skills for planning and delivering advertising and marketing campaigns in the media landscape. Step into the world of advertising and digital marketing with a course that combines creative strategy with digital practice. The course is designed to support your development as an ethical and socially responsible communicator, with an emphasis on global awareness.

Faculty: College of Business and Law  |  Duration: 3 years full-time; 4 years sandwich  |  Study mode: full-time (sandwich/placement option)  |  Intake: November 2026, January 2027, March 2027, May 2027, July 2027, How to Apply  |  Location: Coventry, England, United Kingdom

What you will study

Year one: People and Organisations, Marketing, Digital and Social Media, Analytics for Decision-Making, Responsible Management, Sustainability and Entrepreneurship. Year two: Research and Insight, Consumer Behaviour, Integrated Marketing Communications, Creative Marketing. Final year: Sustainable Marketing Management, Applied Project, Digital Consumer Experience, Social Media and Influencer Marketing.

Career pathways

Our Advertising and Digital Marketing BA (Hons) aims to provide a degree which can easily facilitate entrance into general business management roles or act as a springboard for a variety of marketing roles within areas such as a advertising, branding, product development, category sales, market research and wider marketing. You can expect to develop a critical and reflective understanding of marketing and its relationship with the wider international business environment.

Official programme page