Sport Business Management BA (Hons) at Coventry University

Explore how your passion for sport can be applied to the world of business through real-world projects, input from industry professionals and opportunities to build valuable connections. Strong industry connections: our annual Practitioner Insight Conference and guest speakers, including alumni, offer real-world insight into the sport business world. Practical, applied learning: explore real-world sport and event business challenges through practical assignments, developing skills that employers value. Tailored final-year project: in your final-year Applied Project module, you can choose to do a research dissertation, consultancy-style investigation or business simulation.

Faculty: Sport Science, Coaching and Management  |  Duration: 3 years full-time; 4 years sandwich  |  Study mode: full-time (sandwich/placement option)  |  Intake: November 2026, January 2027, March 2027, May 2027, July 2027  |  Location: Coventry, England, United Kingdom

What you will study

Year one: Marketing, Digital and Social Media, People and Organisations, Analytics for Decision-Making, Responsible Management, Sustainability and Entrepreneurship. Year two: Research and Insight, Operations Management in Sport and Events, Project Management in Events and Sport, Sport Policy, Development and Social Impact. Final year: Applied Project, Strategic Management and Marketing in Sport and Events, Sport PR and Media, Talent and Rights Representation.

Career pathways

Working for sports organisations has become an increasingly popular career sector, with a demand for a higher level of expertise in areas such as the management of sports businesses, and engagement with communities through sport. This course provides a foundation to explore potential future career options in this sector, in areas such as sports marketing, sports event management, hospitality management, and sports business management and administration.

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