Marketing BA (Hons) at Coventry University

Are you a creative and analytical thinker curious about how brands connect with people globally? This course explores modern marketing across various settings, from small businesses and charities to global companies and public sector organisations. This course is ideal for creative and analytical individuals who want to explore modern marketing, from brand strategy and market research to customer experience.

Faculty: Business, Management and Marketing  |  Duration: 3 years full-time; 4 years sandwich  |  Study mode: full-time (sandwich/placement option)  |  Intake: November 2026, January 2027, March 2027, May 2027, July 2027  |  Location: Coventry, England, United Kingdom

What you will study

Year one: Marketing, Digital and Social Media, People and Organisations, Analytics for Decision-Making, Responsible Management, Sustainability and Entrepreneurship. Year two: Research and Insight, Consumer Behaviour, Integrated Marketing Communications, Brand Management. Final year: Sustainable Marketing Management, Applied Project, Customer Experience, PR and Event Marketing.

Career pathways

This course seeks to equip you with the latest skills in marketing, helping to provide a springboard for a successful career in marketing. The course is aimed at students wishing to pursue a career in marketing, in roles such as Brand Manager, Market Research Manager, Customer Experience Manager and Marketing Manager. Career paths include haines Watts, listers Group Reckitt, duracell, blum UK, IBM, L'Oreal, rolls Royce, warner Brothers, disney, huawei.

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