International Marketing BA (Hons) top-up at Coventry University

This top-up degree is aimed at anyone from outside the UK with a business and marketing background who wants to further develop their digital marketing skills within the international arena. This course enables you to transform an existing marketing or business qualification into a BA (Hons) in International Marketing, at Coventry University. This course is designed for students who are studying a degree equivalent marketing or business course, outside of the UK, such as with one of our international partner institutions.

Faculty: Business, Management and Marketing  |  Duration: 1 year full-time  |  Study mode: full-time  |  Intake: January 2027  |  Location: Coventry, England, United Kingdom

What you will study

Modules: Global Marketing, Developing Employability Skills for Business, Big Data, Marketing Strategy, Customer Experience, International Brand Management and Communications.

Career pathways

Upon successful completion of this course, you should be equipped with the required knowledge and skills necessary to pursue career options in marketing, advertising, and digital marketing, as well as more general roles in business analysis, project management or sales management. Critically apply the principles of marketing in an international context.

Official programme page