International Digital Marketing BA (Hons) top-up at Coventry University

This top-up degree is aimed at anyone from outside the UK with a business and marketing background who wants to further develop their digital marketing skills within the international arena. This course enables you to transform an existing marketing or business qualification, into a BA (Hons) in International Digital Marketing, at Coventry University. The course aims to build on your existing business and marketing knowledge and skills, and offer opportunities to develop more specialised expertise in the area of digital marketing.

Faculty: Business, Management and Marketing  |  Duration: 1 year full-time  |  Study mode: full-time  |  Intake: September 2027  |  Location: Coventry, England, United Kingdom

What you will study

Modules: Global Marketing, Developing Employability Skills for Business, Big Data, Digital Customer Experience, Advertising and Digital Marketing Strategy, Social Media and Influencer Marketing.

Career pathways

During this course, you can expect to develop a critical understanding of digital marketing and its relationship with the wider international business environment. This course might facilitate entrance into general business management roles, act as a springboard for roles such as a Market Research Manager or postgraduate study.

Official programme page