International Business Management BSc (Hons) at Coventry University

Learn how international businesses operate and grow, develop skills in strategy, marketing and cross-cultural management to prepare for a global career in business and management. This course is ideal for you if you're interested in how global businesses work and want a career in international management. Learn how to develop real-world skills by taking advantage of potential opportunities to work on global projects² and preparing for jobs in global businesses.

Faculty: Business, Management and Marketing  |  Duration: 3 years full-time; 4 years sandwich  |  Study mode: full-time (sandwich/placement option)  |  Intake: November 2026, January 2027, March 2027, May 2027, July 2027  |  Location: Coventry, England, United Kingdom

What you will study

Year one: Marketing, Digital and Social Media, People and Organisations, Analytics for Decision-Making, Responsible Management, Sustainability and Entrepreneurship. Year two: Research and Insight, Data Driven Resource Management, Global Operations and Supply Chain, Trade and Innovation in a Global Context. Final year: Applied Project, Design Thinking and Project Management, One Planet Marketing, International Business Strategy and Governance.

Career pathways

The university's careers team provide a wide range of support services to help you plan and prepare for your potential future career options4. Previous graduates of this course have gone on to work for companies such as CISCO, NHS, Leoni, Hyatt, Jaguar Landover, HSBC, Enterprise Car and eBay.

Official programme page