Events Management BA (Hons) at Coventry University

Shape the future of event experiences. Learn to design, manage, and deliver impactful events with industry experts and real-world opportunities. This has previously included national leading venues such as NEC and CBS Arena. If you're passionate about creating memorable events, then this course can give you the skills and knowledge, to succeed in this dynamic, exciting sector.

Faculty: Business, Management and Marketing  |  Duration: 3 years full-time; 4 years sandwich  |  Study mode: full-time (sandwich/placement option)  |  Intake: November 2026, January 2027, March 2027, May 2027, July 2027  |  Location: Coventry, England, United Kingdom

What you will study

Year one: Marketing, Digital and Social Media, People and Organisations, Analytics for Decision-Making, Responsible Management, Sustainability and Entrepreneurship. Year two: Research and Insight, Operations Management in Sport and Events, Project Management in Events and Sport, Immersive Experience Design. Final year: PR and Event Marketing, Strategic Management and Marketing in Sport and Events, Applied Project, Event Bidding and Impacts.

Career pathways

As well as offering you the opportunity to learn the unique characteristics of the events industry, this course also provides you with chances to gain knowledge of topics such as marketing, hospitality management, and business management, potentially preparing you for future career options in these areas, within or outside of the events industry. From day one, you'll be exposed to the events industry and encouraged to enhance and build your CV with practical work experience through placements2.

Official programme page