Digital Marketing Management MSc at Coventry University

Programme overview

Explore core digital marketing subjects including digital transformation, big data and data-driven decision-making. Gain insights into globalisation, sustainable marketing practices and modern digital marketing management. Imagine shaping the future of business with your skills.

Faculty: Marketing, Advertising and Communications | Duration: 1 year full-time | Study mode: full-time | Intake: November 2026, January 2027, March 2027, May 2027, July 2027 | Location: Coventry, England, United Kingdom

What you will study

Modules: Marketing for Sustainable Growth, Marketing Practice in a Connected World, Agile Digital Marketing, Big Data and Analytics, Postgraduate project.

Career pathways

This course is designed to prepare you for working in wide-ranging marketing roles, with a more specialised focus on advertising and digital marketing. Develop the skills and knowledge base to help you reflect critically when managing digital creative projects, helping you to maximise marketing impacts.

Official programme page

Application information

Entry requirements

An undergraduate degree 2:2 or above (or international equivalent) in any discipline, or demonstrable and appropriate work experience together with relevant professional qualifications. English: IELTS: 6.5 overall, with no component lower than 5.5.

Domestic applicants: GBP 9,800 for the whole programme (2026/27). Full-time tuition as listed for the course for 2026/27 entry. Source

International applicants: GBP 19,500 for the whole programme (2026/27). Full-time tuition as listed for the course for 2026/27 entry. Source

Intake: November 2026, January 2027, March 2027, May 2027, July 2027

Duration: 1 year full-time

Apply through the official page: https://www.coventry.ac.uk/course-structure/pg/cbl/digital-marketing-mgt-msc/

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