Business Management BA (Hons) at Coventry University

Develop the strategic thinking, data analysis and leadership skills that global businesses value, and learn how to responsibly guide organisations in a world that never stands still. Learn the skills that matter most for tomorrow's leaders. This course goes beyond profit-driven models, focusing on value creation, responsible leadership and positive social impact.

Faculty: College of Business and Law  |  Duration: 3 years full-time; 4 years sandwich  |  Study mode: full-time (sandwich/placement option)  |  Intake: November 2026, January 2027, March 2027, May 2027, July 2027  |  Location: Coventry, England, United Kingdom

What you will study

Year one: Marketing, Digital and Social Media, People and Organisations, Analytics for Decision-Making, Responsible Management, Sustainability and Entrepreneurship. Year two: Research and Insight, Data Driven Resource Management, Economy, Society and Environment, Managing and Leading People in a Global Context. Final year: Applied Project, Transformation Strategy, Critical Issues in Globalisation, Optional modules, Design Thinking and Project Management, One Planet Marketing.

Career pathways

The Skills Imperative 2035 research finds that, by 2035, the number of jobs in PBS (professional and business services) is projected to increase by 570,000 compared with 2020 (12%). The comprehensive nature of this degree means you should graduate with highly sought-after, transferable skills applicable across any sector, globally.

Official programme page