Business and Marketing BA (Hons) at Coventry University

Discover how business and marketing operate across a range of organisations — from global brands to local businesses, public services, non-profits and charities. This course explores the strategies organisations use to navigate a competitive business environment. In a competitive global economy, marketing is key to business success.

Faculty: Business, Management and Marketing  |  Duration: 3 years full-time; 4 years sandwich  |  Study mode: full-time (sandwich/placement option)  |  Intake: November 2026, January 2027, March 2027, May 2027, July 2027  |  Location: Coventry, England, United Kingdom

What you will study

Year one: Marketing, Digital and Social Media, People and Organisations, Analytics for Decision-Making, Responsible Management, Sustainability and Entrepreneurship. Year two: Research and Insight, Consumer Behaviour, Integrated Marketing Communications, Value Through Innovation. Final year: Sustainable Marketing Management, Applied Project, Corporate Identity and Reputation, Global Marketing.

Career pathways

Our Business and Marketing BA (Hons) aims to provide a highly flexible degree, which can easily facilitate entrance into general business management roles or act as a springboard for roles such as a Sales Manager, Category Manager, Market Research Manager or Marketing Manager. You can expect to develop a critical and reflective understanding of marketing and its relationship with the wider international business environment.

Official programme page