Business and Human Resource Management BA (Hons) at Coventry University

Build your understanding of business management with a focus on human resource (HR) practices. This course explores how effective recruitment, motivation and staff retention strategies can contribute to organisational success. This course aims to offer insight into the challenges of managing people at work and how these may be approached in a context of rapid technological change and growing internationalisation.

Faculty: Business, Management and Marketing  |  Duration: 3 years full-time; 4 years sandwich  |  Study mode: full-time (sandwich/placement option)  |  Intake: November 2026, January 2027, March 2027, May 2027, July 2027  |  Location: Coventry, England, United Kingdom

What you will study

Year one: Marketing, Digital and Social Media, People and Organisations, Analytics for Decision-Making, Responsible Management, Sustainability and Entrepreneurship. Year two: Research and Insight, HR Analytics for Strategic Decision Making, Reward and Performance Management, Resourcing, Talent Planning and Employer Branding. Final year: Applied Project, Employment Law, Employment Relations, Managing Change in Organisations.

Career pathways

The course aims to equip you with varied business knowledge and associated expertise, enabling you to be an effective HR manager and leader in public, private or voluntary organisations, and to pursue an international management career in an HRM or business role.

Official programme page