Business Administration BBA (Hons) at Coventry University

Explore how logistics and supply chain theory is applied to real business contexts, with a focus on global operations, challenges and interconnectivity. This course examines key areas of business management and organisation, giving you the opportunity to learn about global issues concerning trade, logistics and supply chain management. Study modules on strategy, logistics management and digital change within organisations, as well as foundational business subjects, including marketing, business analytics and human resources.

Faculty: Business, Management and Marketing  |  Duration: 3 years full-time; 4 years sandwich  |  Study mode: full-time (sandwich/placement option)  |  Intake: November 2026, January 2027, March 2027, May 2027, July 2027  |  Location: Coventry, England, United Kingdom

What you will study

Year one: People and Organisations, Marketing, Digital and Social Media, Analytics for Decision-Making, Responsible Management, Sustainability and Entrepreneurship. Year two: Research and Insight, Data Driven Resource Management, Global Operations and Supply Chain, Exploring Strategy. Final year: Design Thinking and Project Management, Applied Project, Digital Transformation, Global Logistics Management.

Career pathways

Extensive support is in place from the careers team for students wanting to undertake a work placement as part of their degree and in finding suitable graduate-level jobs upon completion. Upon successful completion of this course, you will be knowledgeable in business administration, management, and organisation.

Official programme page