Master Marketing, vente parcours E-Business and Digital Marketing at Conservatoire national des arts et métiers (Cnam)

The Master Droit, économie et gestion, mention Marketing, vente, parcours E-Business and Digital Marketing (RNCP42353) is a French national Master taught in English in Paris within the Cnam Master in Management (MIM). It prepares managers for digital transformation, combining e-commerce, artificial intelligence and digital marketing.

Department: Cnam-IIM (Institut international de management), Paris  |  Duration: 2 years (M1 + M2; 120 ECTS credits); M2 as a one-year entry; includes a 3 to 6 month internship or job  |  Study mode: part-time (language of instruction: French and English)  |  Location: Paris, Île-de-France, France

What you will study

M1 core management: financial accounting, marketing, e-business, human resources management, organization theory, management of the firm, management accounting, finance and an interactive group project. M2 specialisation: business law and contract management, career management, business ethics, international corporate strategy, CSR, project management fundamentals, business model evolution and strategic marketing, management in multicultural contexts, e-commerce and logistics, management information systems, social media and search marketing, digital marketing and analytics, B2B markets and buyer behaviour, professional experience and master thesis.

Career pathways

Digital marketer; social media strategist; web analyst; digital account executive; e-business developer; e-commerce entrepreneur; e-marketing developer; internet marketer; digital transformation officer.

Official programme page