Marketing and Consumer Analytics MSc at Brunel University of London

If you’re interested in combining marketing strategy with analytical skills, Brunel's Marketing and Consumer Analytics MSc gives you the tools to do both. Marketing today is driven by data. Organisations need people who can interpret consumer behaviour, build predictive models and turn insight into action.

Faculty: Brunel Business School  |  Department: Brunel Business School  |  Duration: 1 year full-time; 15 months full-time; 16 months full-time with placement; 19 months full-time with placement; 2 years full-time with placement; 27 months full-time with placement  |  Study mode: full-time; placement year option  |  Intake: January; September  |  Location: London, England, United Kingdom

What you will study

This course helps you build the analytical, strategic and technical skills you need to work confidently in data‑driven marketing environments. Compulsory modules include MG-CAPM - Consumer Analytics & Predictive Modelling, Dissertation, Marketing Principles, MG-PMA - Programming for Marketing Analytics, Understanding Business and Management Research.

Career pathways

This Marketing and Consumer Analytics MSc prepares you for roles where marketing, analytics and consumer insight come together. You’ll graduate with the technical skills and strategic understanding employers look for, and the confidence to apply them in a range of industries.

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