Digital Business Analytics BSc (Hons) at Brunel University of London

Brunel's Digital Business Analytics BSc is your gateway to this fast-growing field. Our course blends business insight with cutting-edge digital technology, giving you the know-how to harness data, AI, and automation for smarter business decision-making. From your first year, you'll gain hands-on experience with software like Excel, Python, Power BI, and Generative AI platforms, while exploring how businesses transform through analytics, digital strategy, and emerging technologies such as cloud computing and artificial intelligence.

Faculty: Brunel Business School  |  Department: Brunel Business School  |  Duration: 3 years full-time; 4 years full-time with placement  |  Study mode: full-time; placement year option  |  Intake: September  |  Location: London, England, United Kingdom

What you will study

This course combines business knowledge with advanced digital and analytical skills, preparing you to thrive in a data-driven world. Compulsory modules by year include Year 1: International Business Environment, Introduction to Accounting and Financial Management, Introduction to Management Enquiry, Digital Technology and AI for Business and Management, Organisational Behaviour and Analysis, Principles and Practice of Marketing; Year 2: Business Analytics, Creativity, Innovation and Leadership, Entrepreneurship and Marketing in Business, Digital Marketing, Introduction to Programming, Research Methods in Business and Management; Year 3: AI and Digital Transformation.

Career pathways

Our Digital Business Analytics BSc degree opens doors to exciting careers where business strategy meets data-driven decision-making. As organisations everywhere increasingly rely on analytics and digital tools to stay ahead, graduates with these skills are in high demand in the workplace across many industries.

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