MSc Management with Digital Marketing and AI at BPP University

Programme overview

The MSc Management with Digital Marketing and AI develops digital marketing and management abilities, exploring how senior leaders use digital marketing practices and data to manage campaigns and build brand and communication strategy. It is accredited by the Digital Marketing Institute, and graduates also receive the DMI Certified Digital Marketing Specialist in Strategy & Planning. It is taught at London East (Portsoken) and Manchester.

Faculty: Leadership and Management | Duration: 12 months full-time, or 18 months full-time with Professional Development Planning (PDP) | Study mode: full-time | Intake: Rolling start dates across the academic year | Location: London, England, United Kingdom

What you will study

Term 1: Leading Through Digital Change; Managing Customer Experience; Principles of Management. Term 2: Artificial Intelligence for Business Managers; Digital and AI Marketing Strategy; Applied Strategy and Consultancy Practice. Term 3: AI Enhanced Digital Branding and Communication; Business Consultancy Project.

Career pathways

Graduates can pursue management careers across a range of industries with digital marketing skills.

Official programme page

Application information

Entry requirements

Minimum 2:2 honours degree from a UK or recognised international university, or an equivalent Level 6 professional qualification such as CMI, ILM, CIM or CIMA. Applicants may be asked to attend a face-to-face or telephone interview. Applicants whose first language is not English must provide proof of English proficiency (accepted qualifications listed by BPP).

GBP 19,000 for the whole programme (2026/27). MSc Management with Digital Marketing and AI, 12-month full-time programme; tuition for the whole programme, home/international rate not distinguished. Source

Intake: Rolling start dates across the academic year

Duration: 12 months full-time, or 18 months full-time with Professional Development Planning (PDP)

Apply through the official page: https://www.bpp.com/leadership-and-management/msc-management-digital-marketing

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