MSc Digital Marketing at BPP University

The MSc Digital Marketing teaches how to integrate emerging technologies and digital platforms into marketing strategies, covering digital and business strategy, brand building, social media marketing, SEO and data analytics. Graduates also receive the Digital Marketing Institute's Certified Digital Marketing Specialist in Strategy & Planning. It is taught face-to-face at London East (Portsoken).

Faculty: Digital Marketing  |  Duration: 12 months full-time, or 18 months full-time with Professional Development Planning (PDP)  |  Study mode: full-time  |  Intake: September, January and May  |  Location: London, England, United Kingdom

What you will study

Term 1: Professional and Digital Skills for Marketing Practitioners; Search Marketing and Demand Generation; Social Media Marketing. Term 2: Digital Marketing Analytics and Planning; Digital Business Strategy and Management. Term 3: Brand Building in the Digital Age; Data-Driven Decisions in Marketing; Digital Marketing Consultancy Project.

Career pathways

Graduates can pursue digital marketing roles from brand management to content strategy.

Official programme page