MA Fashion Communication at Birmingham City University

Programme overview

Our MA in Fashion Communication explores fashion communication as a critical, creative and research-led field within the contemporary fashion and beauty industries. On this course you will examine how these industries communicate ideas, engage audiences, and shape values, identities and cultural meaning through visual culture, storytelling, media and as a professional practice in both local and global contexts. This course is suitable for both recent graduates and qualified mature students who aim to work in the fashion and beauty industries.

Faculty: Faculty of Arts, Design and Media | Department: Fashion and Textiles | Duration: 1 year full-time; 18 months (including Professional Placement) full-time | Study mode: full-time (optional professional placement) | Intake: September 2027 | Location: Birmingham, England, United Kingdom

What you will study

Industry knowledge: You will develop advanced understanding of fashion and beauty communication, including visual culture, storytelling, audience engagement, industry practice, and the cultural, social, ethical and environmental issues shaping contemporary and future-facing practice. Creative and technical development: You will build technical and digital skills through workshops, studio practice and creative development, applying a range of creative tools across digital communication, short-form moving image, platform-specific content and print media. Modules include Visual Culture and Creative Communication, Fashion and Beauty Futures, Industry Project and Professional Practice, Research Proposal for Major Project, Major Project, Professional Placement.

Career pathways

Employability and entrepreneurial skills are woven throughout the course. You'll attend sessions on CVs, industry roles, social media networking, and gaining work experience.

Official programme page

Application information

Entry requirements

Applicants are normally expected to have a minimum of a 2:2 honours degree, or equivalent, in any subject. We also welcome applications from individuals who may not satisfy the normal entry requirements, but have equivalent qualifications and experience. These will be considered on an individual basis. Applications are only considered when accompanied by detailed personal statement. You should write between 500-800 words explaining why you have chosen to study Fashion Communication and what you hope to achieve through the course. You do not necessarily need to have a fashion or beauty background; what matters most is a passion for communication, storytelling and visual culture, together with an interest in how fashion and beauty brands engage audiences and shape contemporary culture. IELTS 6.0 overall with no less than 5.5 in each band, or equivalent.

Domestic applicants: GBP 10,710 a year (2027/28). full-time, 1 year; annual tuition for the first year of study Source

International applicants: GBP 19,630 a year (2027/28). full-time, 1 year; annual tuition for the first year of study Source

Intake: September 2027

Duration: 1 year full-time; 18 months (including Professional Placement) full-time

Explore more study programmes

Arts & Humanities