BA (Hons) Product Design at Birmingham City University

Programme overview

Contemporary product design spans industries such as consumer electronics, furniture, medical devices, automotive and more. It combines creativity, functionality, and technical knowledge to create innovative, sustainable products that meet user needs and are feasible to produce. Today's designers must navigate rapid technological advancements, sustainability challenges, and user experience to create functional and socially responsible designs.

What you will study

Throughout the course, you'll explore diverse manufacturing scales within product and furniture design, guided by contemporary design philosophies. We emphasise hands-on experiences, introducing you to materials, methods, and technologies, both digital and analogue, empowering you to develop your unique creative design focus. We promote the importance of sustainable, inclusive, and ethical design practices, enhancing your learning experience. Modules include Design Essentials, Professional Futures: Communication (Product Design), Design for Production, Design in Context, Design for Industry, Professional Futures: Collaboration, Design Focus, Industry Project.

Career pathways

The course has a vocational emphasis and is focused on employability. Throughout your study you will engage with real briefs, collaborative opportunities and external industry links.

Official programme page

Application information

Entry requirements

112-72 UCAS Tariff points. Applicants will also need to submit a good portfolio. If you are not studying a creative subject at Level 3, you can still apply for this course. Our portfolio guidance information includes alternative options for how you can show us your passion for art. A Level: 112-72 UCAS Tariff points / BBC-CDE (or equivalent). AS Level: Must be in a different subject to A Levels. A maximum of four subjects will be considered. International Baccalaureate Diploma: Obtain 28-24 points overall. English language: IELTS 6.0 overall with no less than 5.5 in each band.

Domestic applicants: GBP 10,050 a year (2027/28). full-time, 3 years; annual tuition for the first year of study Source

International applicants: GBP 19,220 a year (2027/28). full-time, 3 years; annual tuition for the first year of study Source

Intake: September 2027

Duration: 3 years full-time

Apply through the official page: https://www.ucas.com/explore/courses/0a11e577-b95b-e779-23ce-73de8bc17bbe/course?studyYear=2027

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