BA (Hons) Fashion Communication at Birmingham City University

The BA (Hons) Fashion Communication will transform you into a fashion-focused visual designer. You'll combine art direction, styling, graphic design, film, animation, photography, journalism, events, and trend forecasting for fashion. You'll learn to brand, style, write, shoot, package, and direct.

Faculty: Faculty of Arts, Design and Media  |  Department: Fashion and Textiles  |  Duration: 3 years full-time  |  Study mode: full-time (optional professional placement)  |  Intake: September 2027  |  Location: Birmingham, England, United Kingdom

What you will study

We challenge conventions by seamlessly blending design, art direction, and promotion to convey ideas and concepts. Envision yourself art directing and orchestrating magazine covers, fashion shoots, directing fashion films, music videos and shaping brands visual identities with strategic finesse. Rooted in our love of tradition and craft, we are equally committed to pushing the boundaries of innovation and sustainability for a better world. Modules include Creative Industries: Connections, Art Direction for Print and Journalism, Future Thinking and Idea Generation, Visual Storytelling, Fashion Metaverse, Creative Industries: Industry Futures, Art Direction for Branding and Promotion, Fashion Film with Styling.

Career pathways

Employability is embedded throughout the course with relevant skills, such as Adobe InDesign and Photoshop, being taught as well as professional skills such as copywriting, creative narrative, trend forecasting and brand strategy. Graduates from this course have gone on to work in roles that use these skills within the creative industries.

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