MSc Sport Management and Marketing at Birkbeck, University of London

This MSc Sport Management and Marketing is designed to offer you a unique blend of theoretical insights and practical application. It is ideal if you are an ambitious graduate wishing to advance your understanding of sport and marketing and gain an advantage in a rapidly evolving and competitive industry.

Faculty: Birkbeck Business School  |  Duration: One year full-time, on campus; Two years part-time, on campus  |  Study mode: full-time, part-time  |  Intake: October 2027  |  Location: London, England, United Kingdom

What you will study

Combining insight from a range of industry guest speakers and expertise from internationally renowned academics, this course offers you a sharp analysis of contemporary sport management and marketing practices, alongside access to leading research in the field. You will study key aspects of sport management and marketing, including: economics governance and strategy branding digital marketing and promotion the wider social, political and cultural aspects of sport. Compulsory modules include a 12,000-word dissertation on any aspect of marketing in the sport industry (60 credits)..

Career pathways

Graduates from this course have gone on to be employed at the following organisations: Arsenal Football Club, Alpine F1 Team, beIN Media, Borussia Dortmund, Brentford Football Club, Deloitte, FIFA, The Football Association, The Football Foundation, J-League Europe.

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