MSc Marketing at Birkbeck, University of London

This cutting-edge MSc Marketing is designed to equip you with the knowledge and skills to thrive in the rapidly evolving marketing landscape and help you become a leader in the field.

Faculty: Birkbeck Business School  |  Duration: One year full-time, on campus; Two years part-time, on campus  |  Study mode: full-time, part-time  |  Intake: October 2027  |  Location: London, England, United Kingdom

What you will study

You will learn to master digital marketing with a deep analysis of digital strategies, social media management and data-driven marketing, and learn to leverage emerging technologies to drive brand success. In gaining understanding of the transformative role of AI in marketing, you will explore how machine learning and predictive analytics can enhance consumer experiences and marketing strategies. Compulsory modules include a 12,000-word dissertation (60 credits)..

Career pathways

Graduates can pursue career paths in advertising, media and event marketing, public relations, management, market research, and local and national government. Possible professions include: social media or account manager, marketing or data analyst, marketing manager or executive, digital marketing manager or digital campaigns manager, marketing creative or content creator, brand manager or digital brand manager, event organiser, media buyer or planner, advertising analyst or executive.

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