MSc Marketing Analytics at Birkbeck, University of London

Programme overview

This MSc Marketing Analytics offers you the opportunity to specialise in data analytics and digital marketing to gain skills and knowledge about quantitative data analytics, technical marketing, social media and branding.

Faculty: Birkbeck Business School | Duration: One year full-time, on campus; Two years part-time, on campus | Study mode: full-time, part-time | Intake: October 2027 | Location: London, England, United Kingdom

What you will study

You will learn to analyse and interpret digital marketing problems and build your confidence in applying marketing analysis to contribute to brand launch strategies. You will also develop a range of valuable skills including academic writing, how to analyse data sets, how to use modelling and simulation, and how to construct convincing arguments to achieve specific task-related objectives. Compulsory modules include a 12,000-word dissertation (60 credits)..

Career pathways

Studying this course will prepare you for career paths in a range of fields and professions including: digital marketing analyst and planner, analyst or assistant brand manager, content writer and social media planner, marketing analyst or assistant marketing manager, customer service support manager or relationship manager.

Official programme page

Application information

Entry requirements

Our standard entry requirements for postgraduate courses are a second-class honours degree (2:2), or equivalent, in any area of study. As this course is quantitative in nature, some prior quantitative experience or skills will be beneficial. For applicants with limited experience in statistics, an introductory module, Introduction to Analytics and Business, will provide you with grounding in the quantitative skills needed. English language: IELTS Academic 6.5 overall with at least 6.0 in each component.

Domestic applicants: GBP 6,750 a year (2027/28). Part-time home students; One year full-time or two years part-time, on campus, starting in October 2027 Source

International applicants: GBP 12,750 a year (2027/28). Part-time international students; One year full-time or two years part-time, on campus, starting in October 2027 Source

Intake: October 2027

Duration: One year full-time, on campus; Two years part-time, on campus

Apply through the official page: https://www.bbk.ac.uk/student-services/admissions/postgraduate/applications

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