BSc (Hons) Marketing at Birkbeck, University of London

Programme overview

Our BSc Marketing is an innovative course that will provide you with cutting-edge knowledge of contemporary marketing theory and practice, a strong grounding in established and emerging theories of marketing, and a firm grasp of specialist areas. You will gain knowledge of general business principles, as well as core skills in fundamental business management.

Faculty: Birkbeck Business School | Duration: Three years full-time, on campus; Four years part-time, on campus | Study mode: full-time, part-time | Intake: October 2027 | Location: London, England, United Kingdom

What you will study

The course starts by introducing you to key areas in the study of business. You can then choose to specialise with modules in marketing. You must complete modules worth a total of 360 credits. Compulsory modules include Business Data Analysis, Business Information Systems, Introduction to Accounting, Personal and Academic Skills for Success, Principles of Marketing (Undergraduate), The Economics of the Firm, Understanding Management, Understanding Organisations.

Career pathways

Graduates can pursue career paths in the media, marketing, brand management or public relations. Possible professions include: market researcher, advertising account executive, media planner, marketing executive, public affairs consultant.

Official programme page

Application information

Entry requirements

Full-time study - how many UCAS points do I need: Three years full-time: 112 points (e.g. A-levels BBC) Four years full-time with Foundation Year: 48 points Part-time study: For part-time study our standard requirements are a minimum of two A-levels or equivalent. What GCSEs do I need: You will normally be expected to have grade C or grade 4 in GCSE-level English and mathematics. Without this level of qualification you may be required to carry out a skills audit at a selection evening, which comprises English and mathematics. This audit assesses an applicant’s potential to cope with, and benefit from, a particular programme of study. Alternative entry routes: Pearson BTEC Level 3 National Extended Diploma: DMM English language: IELTS Academic 6.5 overall with at least 6.0 in each component. UCAS code 1D12 (Three years full-time, on campus).

Domestic applicants: GBP 10,050 a year (2027/28). Full-time home students; Three years full-time, on campus Source

International applicants: GBP 19,320 a year (2027/28). Full-time international students; Three years full-time, on campus Source

Intake: October 2027

Duration: Three years full-time, on campus; Four years part-time, on campus

Apply through the official page: https://www.bbk.ac.uk/student-services/admissions/undergraduate/applications

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