Athabasca University campus

Business

University Certificate, Marketing at Athabasca University

Athabasca University, Canada

Programme overview

Get the frameworks and tools necessary to understand consumers, market trends, and competitive marketing strategies with Athabasca University’s online University Certificate, Marketing.

Faculty: Faculty of Business  |  Duration: As little as 1 year of full-time study  |  Study mode: online  |  Intake: Monthly; enrol any time  |  Location: Athabasca, Alberta, Canada

What you will study

In Athabasca University's University Certificate, Marketing program, you'll engage with a comprehensive set of required courses covering crucial aspects like management fundamentals, microeconomics, commercial law, and various dimensions of marketing from consumer behavior to strategy. You'll also have the flexibility to tailor your education with elective courses, allowing you to explore topics like interpersonal communication, advanced statistics, or specialized areas of marketing like digital marketing and international marketing.

Career pathways

With Athabasca University's University Certificate, Marketing, you'll be well-suited to step into a variety of entry-level roles in the marketing field. You could find opportunities as a market research assistant, sales representative, social media coordinator, and more, laying the groundwork for a rewarding career in marketing.

Official programme page

Application information

Entry requirements

There are no formal admission requirements for this program. All you need is to be 16 or older. You can enrol anytime and start right away, regardless of your previous education.

Tuition is charged per credit, so the total depends on the courses you register for each year. Current fees are listed in the official fee schedule.

Undergraduate programmes have continuous enrolment: applications are accepted throughout the year and students can start registering for courses as soon as the online application is complete.

Graduate Certificates in Instructional Design and Technology-Based Learning: three program intakes per year, for course starts in spring (May), fall (late August) and winter (January).

Graduate Certificates in Artificial Intelligence, Data Analytics, Information Security and Information Technology Management: two program intakes per year, Fall (September) and Winter (January).

Post-Master's Certificate in Counselling: starts in May, September and January.

There are no application deadlines for most undergraduate programs; the one-time, non-refundable general application fee is $141 (2026-2027).

Graduate Certificates in Instructional Design and Technology-Based Learning: apply by January 15 for a spring start, May 15 for a fall start and September 15 for a winter start. Program application fee $201 and admission fee $265.

Graduate Certificates in Artificial Intelligence, Data Analytics, Information Security and Information Technology Management: apply by March 1 for the Fall session and Oct. 1 for the Winter session. Program application fee $201 and admission fee $265.

Post-Master's Certificate in Counselling: apply by Dec. 1 for May, April 1 for September and Aug. 1 for January. Program application fee $201 and admission fee $265.

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