Bachelor of Commerce, Marketing Major at Athabasca University

At Athabasca University, our online Bachelor of Commerce, Marketing Major prepares you to excel in diverse marketing environments—from large, product-driven companies to small start-ups or not-for-profit organizations. You'll acquire a well-rounded skill set, diving deep into topics like consumer behaviour, digital advertising, marketing strategy, and even international public relations. By the time you graduate, you'll be equipped not only to meet the unique challenges of various marketing roles but also to manage associated responsibilities in finance, operations, and human resources.

Faculty: Faculty of Business  |  Duration: As little as 2 years (post-diploma route) or 4 years (degree route) of full-time study  |  Study mode: online  |  Intake: Monthly; enrol any time  |  Location: Athabasca, Alberta, Canada

What you will study

In the online marketing degree at Athabasca University, you'll delve deep into essential topics like consumer behaviour, marketing strategy, and marketing research. Our comprehensive curriculum also prepares you for the complexities of modern commerce by including foundational courses in financial economics, statistics, and management information systems.

Career pathways

With a marketing major degree from Athabasca University, a wide array of career opportunities awaits you, ranging from brand management and market research to digital marketing and public relations. Graduates will be ready to tackle the marketing challenges of any organization and to take on associated management responsibilities in finance, operations and human resources.

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